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Sustainable Gifts trend in the midst of COVID

At a Glance

  • Coronavirus is causing an uptick environmental consciousness
  • Anticipate connecting with customers through gifts made from sustainably sourced materials with a minimalist trend and expansive function.
  • Expect your sustainable products to convey your brand’s passion more effectively and foster unity with your customers

In the coronavirus age, customers will track with brands who work alongside them in earth conscious efforts. With news constantly developing, signs of environmental reprieve have given us a reason to be hopeful about our future. 2020 could be a year for reduced emissions and an overall healthier planet. That means customers want to be reached with gifts and products with sustainability as the throughline.

Past trends show that emissions spike after times of significant cutbacks, but the coronavirus era may prove to be different. As businesses begin to open, mindsets are even more keen on continuing environmental progress. People are more tuned into environmental happenings and feel more educated about ways to help the planet. Here are globally conscious trends in the promo space that will make your brand relationships and the planet more resilient:

Consciously Source

People care where products are sourced and take stock in cleaner origins. This means customers will notice the previous life of any promotional product. You can expect interest to gravitate towards items made with renewable and reclaimed resources, like these wheat-based sunglasses. People want to recognize the material used in a product, and most of all they want to know that using that source will not hurt the earth. They especially like products made from sustainable materials that are easily recycled when it’s time to give it up.

Following this trend towards consciously sourcing and producing gifts is a new way for your brand to team up with customers. Working towards an external goal of being better by the earth offers another way to win with your customers. The collective you target will want to partner with brands who value their priorities.

Maximize Minimalism

Coronavirus has caused everyone’s world to shrink, which means people are taking stock of what they have and what they actually need. This trend of environmentalism signifies that people want fewer, more meaningful products that add something valuable to their sphere. They also appreciate products that are sustainably packaged. Customers will notice brands that involve a small amount of material that is recognizable and recyclable.

For this reason, overdoing the number of gifts given or using wasteful materials will anger customers and move back your brand’s rapport in sustainable efforts. Customers desire for less means that promotional products get to be more purposeful and give your name more gravity. One product to consider is Wireless headphones, they will stick by your audience’s side and keep your name on their mind.

Emphasize Multifunctionality

Coronavirus has blurred lines between many spaces from home and office to the gym and living room. For this reason, people will trend towards products that offer multiple functions because they make life easier and waste less. Gifts like weatherproof outerwear let customers have one jacket that can offer protection in any environment. Multi-use powerbanks make people feel like multiple needs can be met with one object, and less material is wasted.

A desire for multifunctionality makes it easy to show up in customer’s lives through multiple avenues and concepts. Becoming more environmentally conscious doesn’t just mean using better materials, but using your resources more effectively. Multifunction products also make people feel like your partnership is a win after giving something more useful.

Wrap Up

Especially in the wake of a global pandemic, customers care about doing right by the earth. Following this trend of responsibly sourcing materials, wasting less and emphasizing functionality will foster respect and popularity around your brand. Emphasizing consciousness will share your mission with the world. Then people will desire to partner with you in the prosperity of their business and the earth.

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Building Customer Loyalty and Influencing Sales during Coronavirus

Coronavirus has posed a challenge for brands to connect with consumers, but promotional products can bring innovation into your relationships to build brand loyalty and prosper your business.

Connect with Consumers and Build Relationships

We are now deep within pandemic life and most of us are accustomed to the new means of relating to the world. With a more secure and streamlined way of communicating, people are seeing benefits from the ease of working from home. But the monotony of zoom, email, and phone calls may leave you feeling burnt out and trapped with limited means of reaching people. Most interactions now involve a specific purpose, which makes it hard to reach out to simply to show you care.

Despite the challenges of a global pandemic, facing the same problem together has its unlikely benefits. This current climate offers a unique setting to relate to existing or potential clients. Many are in a frenzy looking for stable things in their life to hold onto as situations evolve. Lacking community solidarity built through workspaces, places of worship, and gyms, people are also seeking reminders that though they are isolated, they are not alone. With a desire for stability, trust, and community, it’s a great time to build and establish new relationships in your field. If you prove your strong value of relationships, the people you hope to capture will feel more inclined to lean in, listen, and join your brand.

Promotional Products can Establish and Affirm Relationships

You can attempt to establish stronger relationships in the middle of the coronavirus pandemic with virtual messaging, but your efforts may only add to the noise swarming around your audience. If you aren’t sure how to affirm your business relationships or establish a new connection, promotional products are a great way to convey your care and desire to help. Coronavirus stripped every bit of physicality from communication and forced it to go virtual. Promotional products will safely put an object in someone’s hand that will inform them of your brand and prove your desire to cultivate a relationship. They also prove your brand is fun and engaging at a time when everyone wants a reason to smile. Promotional products will break the flow of typical messaging that populate our inbox and our lives during this pandemic.

Think about captivating their attention with universally needed products like PPE, hand sanitizer, or a wireless power bank. Add something new to their home life such as stress balls, adult coloring books, or a cozy blanket. Contributing a new element to people’s established landscape can benefit you now more than before. With everyone spending more time at home, your personalized item will noticeably differentiate the moments before and after your brand entered your audience’s sphere.

Now is the Time to Invest in Customer Loyalty

Promotional products have proven to establish a greater sense of loyalty to your brand. Not everyone has the means or insight to build brand loyalty in the current environment. Relationships that benefit from your focus during coronavirus can establish a more reliable connection than ever before. Others in your sphere may have stopped surveying new opportunities, which gives you a greater reason to take initiative and stop waiting for the phone to ring.

Learning how to innovate can create a more substantial, more adaptable, and more prosperous business moving forward. People will remember the brands who showed them compassion when times were tough. As the pandemic evolves, that same audience will want to continue their positive relationship as they continue business with you. As your circle of loyal followers grows you’ll also instill a sense in all parties that everyone has an opportunity for growth, no matter the climate.

In Conclusion

During coronavirus, relationships are more important now than ever. Thoughtful promotional products can prove that your brand will stick by people’s sides. Consumers don’t like to change as circumstances go up and down, they want brands that will shift with them as life’s moments happen. That means this challenging moment is an opportunity for your brand to build loyalty.

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