Posted on

Sustainable Gifts trend in the midst of COVID

At a Glance

  • Coronavirus is causing an uptick environmental consciousness
  • Anticipate connecting with customers through gifts made from sustainably sourced materials with a minimalist trend and expansive function.
  • Expect your sustainable products to convey your brand’s passion more effectively and foster unity with your customers

In the coronavirus age, customers will track with brands who work alongside them in earth conscious efforts. With news constantly developing, signs of environmental reprieve have given us a reason to be hopeful about our future. 2020 could be a year for reduced emissions and an overall healthier planet. That means customers want to be reached with gifts and products with sustainability as the throughline.

Past trends show that emissions spike after times of significant cutbacks, but the coronavirus era may prove to be different. As businesses begin to open, mindsets are even more keen on continuing environmental progress. People are more tuned into environmental happenings and feel more educated about ways to help the planet. Here are globally conscious trends in the promo space that will make your brand relationships and the planet more resilient:

Consciously Source

People care where products are sourced and take stock in cleaner origins. This means customers will notice the previous life of any promotional product. You can expect interest to gravitate towards items made with renewable and reclaimed resources, like these wheat-based sunglasses. People want to recognize the material used in a product, and most of all they want to know that using that source will not hurt the earth. They especially like products made from sustainable materials that are easily recycled when it’s time to give it up.

Following this trend towards consciously sourcing and producing gifts is a new way for your brand to team up with customers. Working towards an external goal of being better by the earth offers another way to win with your customers. The collective you target will want to partner with brands who value their priorities.

Maximize Minimalism

Coronavirus has caused everyone’s world to shrink, which means people are taking stock of what they have and what they actually need. This trend of environmentalism signifies that people want fewer, more meaningful products that add something valuable to their sphere. They also appreciate products that are sustainably packaged. Customers will notice brands that involve a small amount of material that is recognizable and recyclable.

For this reason, overdoing the number of gifts given or using wasteful materials will anger customers and move back your brand’s rapport in sustainable efforts. Customers desire for less means that promotional products get to be more purposeful and give your name more gravity. One product to consider is Wireless headphones, they will stick by your audience’s side and keep your name on their mind.

Emphasize Multifunctionality

Coronavirus has blurred lines between many spaces from home and office to the gym and living room. For this reason, people will trend towards products that offer multiple functions because they make life easier and waste less. Gifts like weatherproof outerwear let customers have one jacket that can offer protection in any environment. Multi-use powerbanks make people feel like multiple needs can be met with one object, and less material is wasted.

A desire for multifunctionality makes it easy to show up in customer’s lives through multiple avenues and concepts. Becoming more environmentally conscious doesn’t just mean using better materials, but using your resources more effectively. Multifunction products also make people feel like your partnership is a win after giving something more useful.

Wrap Up

Especially in the wake of a global pandemic, customers care about doing right by the earth. Following this trend of responsibly sourcing materials, wasting less and emphasizing functionality will foster respect and popularity around your brand. Emphasizing consciousness will share your mission with the world. Then people will desire to partner with you in the prosperity of their business and the earth.

BrandNews is the official blog of